The Heroic and the Religious

History, at least since we left the caves, has largely moved within two opposing paradigms: the heroic and the religious. In the West, both have long operated within the horizon of the law of noncontradiction, certainly since Aristotle. The heroic elevates the individual above the fray of ordinary existence. The religious elevates the collective through piety above that same fray. Each becomes a privileged site through which meaning is organized and transmitted as history. In the United States, we can still glimpse these tendencies in the broad, admittedly imperfect, categories of Republican and Democrat. Republicans, as currently exemplified by Trump, tend to glorify the heroic: the supposedly self-mastered, self-enriched hero of capitalism. Autocracy is the political glorification of the individual. Democrats, by contrast, tend to orient themselves around the collective good. What matters here is not the adequacy of those categories, but the recurring tension between the individual hero and the collective ideal. As early as 375 BC, Plato’s The Republic diagnosed a problem in Athenian democracy that still echoes today in the United States: democracy can privilege rhetoric and persuasion over knowledge and truth. Plato observed that politicians often win power by pandering to the public’s short-term desires rather than enacting wise, long-term policy.

Plato did not regard democracy as an ideal system, but as a deeply unstable prelude to tyranny. He illustrated this through the Ship of State allegory: just as a ship should be steered by a trained navigator rather than by a popular but unskilled crew member, a state should be guided by those trained in governance rather than by the untrained many. In democracy, freedom can degenerate into license, and license into disorder. Citizens lose respect for authority, tradition, and law, creating a political environment driven more by appetite and emotion than by reason. Out of that instability, Plato believed, the public eventually seeks a strongman who promises protection. That populist figure then seizes power and converts democracy into tyranny. Plato’s suspicion of democracy was also personal. A democratic Athenian court condemned his mentor, Socrates, to death, convincing Plato that majorities could be manipulated into grave injustice. For Plato, the only escape from such decay was the union of political power and philosophical wisdom. Philosophers, in his view, were not merely intelligent; they had devoted themselves to metaphysics and to the apprehension of the Forms. They therefore understood Justice, Goodness, and Moderation more fully than those driven by opinion or appetite. Because they pursued truth rather than wealth or fame, Plato believed they were less susceptible to the greed and ambition that corrupt states. The Philosopher King thus represents reason ruling the state, just as reason ought to rule the soul.

Had Plato known social media and the highly refined science of marketing, he might have concluded that we had become especially vulnerable to tyranny. We are living in an age in which it is easier than ever to see, in real time, how a figure like Hitler could arise. Marx analyzed the ways capitalism produces artificial forms of value, and that critique remains relevant. Having traveled widely, I have come to think that many of us in the United States take for granted what we have inherited. We often do not recognize how fragile democratic life can be until its forms begin to erode. What we are now witnessing, in part, is the weakening of democracy and collectivity under renewed elite control—the old conviction that the powerful know better than the masses what must be done. Still, I do not write without hope. Hope, however, requires vigilance. We should keep our eyes open to the operations of “Big Brother.” When autocracy is generated by the magnate—the individual hero celebrated as the successful businessman—it begins to pull the strings of its subjects like puppets. That, to me, is one of democracy’s recurring failures. The question, then, is what Marx might still tell us about communism and collectivity.

In Marxist theory, the transition from bourgeois society to communism requires the abolition of private property and class structure, typically through proletarian revolution. Ownership of the means of production—factories, land, and capital—is expropriated in order to create a classless society in which no class lives from the labor of another. In that sense, communism can be understood as the glorified politics of collectivity without the reference to God or gods. Yet China also shows how far historical communism can depart from Marx’s ideal. Despite the officially atheistic posture of the Chinese state, religious life has by no means disappeared. More importantly, Chinese communism has never realized the collective ownership Marx envisioned, and I would argue that it never can. Just as heroic individualism collapses into autocracy, so too does collectivity when it is organized through autocratic power.

Historically, Chinese communism has decisively oriented itself toward autocracy and state ownership (party-state capitalism) rather than the direct, democratic collective ownership by the proletariat envisioned in orthodox Marxist theory. Under Mao Zedong, the state expropriated the bourgeoisie. However, ownership did not pass to the collective workers. Instead, it passed to a centralized state bureaucracy. The state acted as a singular, ultimate capitalist entity—a structure known as state capitalism. In a genuinely Marxist collectivity, workers would directly control production and share in the surplus. Historically and currently in China, citizens do not hold individual stakes or receive dividends from State-Owned Enterprises (SOEs). Profits are retained by the enterprises and directed by the Chinese Communist Party (CCP) to fulfill its political and macroeconomic goals. Following the chaotic personalistic rule of Mao’s Cultural Revolution, Deng Xiaoping attempted to implement a system of collective leadership within the party elite to prevent a return to autocracy. This was not a public democracy, but an internal oligarchy ruled by consensus among top cadres. Under Xi Jinping, this internal elite consensus has been dismantled. Power has been heavily consolidated into a single executive figure, effectively shifting the political apparatus from an oligarchic party-state to a personalized autocracy. China’s modern economy is a Socialist market economy that allows private enterprise and billionaires, but it functions as party-state capitalism. Private entrepreneurs are allowed to generate wealth, but they must operate entirely under the oversight and strategic imperatives of the CCP. The state retains a monopoly on all land and controls the financial system. True economic and political ownership remains concentrated at the apex of the party structure, rather than being decentralized or handed down to the populace. In summary, history demonstrates that the Chinese model bypassed the phase of universal common ownership, relying instead on an authoritarian hierarchy where the party-state dictates the economy, ultimately culminating in the highly centralized autocracy seen today. As opposing poles, both individualism and collectivity now fail to meet the demands of human survival.

In the present and near future, global catastrophes only await the final catastrophe of our tired classicism. A science confined to classical physics remains indebted to the same suppressed metaphysical histories. We really need to understand our metaphysical tropisms (inclusive of logic) which have become a stumbling block for us in the light of quantum physics. At the very least, any purely positivistic quantum physicist must acknowledge the problematic dilemma that quantum physics poses to the classical law of noncontradiction. If the law of noncontradiction is taken to mean ‘Contradictory propositions cannot both be true in the same sense at the same time’ a certain context, alien to classical logic, needs to be specified. Both relativity and quantum mechanics systematically dismantled these axioms, forcing a radical relativization of how we apply logic to reality.

Einstein’s account of time introduces a difficulty that classical physics did not adequately anticipate. In relativity, time is not an absolute constant but a variable dependent on the observer’s frame of reference. Under classical assumptions, time functions as a fixed and universal backdrop. Einstein showed that this apparent constancy is really contextual: at everyday speeds, time appears stable, but as motion approaches the speed of light, time dilates. The point here is not simply physical but logical. Once “at the same time” can no longer be treated as universally fixed, the classical formulation of noncontradiction requires qualification. What had once seemed an absolute logical backdrop must now be indexed to context. This marks a major shift from classical logic through relativity and, more radically still, into quantum physics. Classical absolute time assumes that simultaneity is observer-independent. Classical spectator realism assumes that observation is passive and detached, merely registering a reality already there. Modern physics unsettles both assumptions. Simply put:

In classical Aristotelian logic, the logic of noncontradiction demands that a proposition and its exact negation cannot both be true simultaneously. Time is an absolute backdrop. “Now” is the same everywhere in the universe.

The Relativistic Correction: Einstein proved that simultaneity is relative. Two cosmic events can happen simultaneously for you, but sequentially for someone else.

The Logical Impact: Because “at the same time” has no universal meaning, truth values must be relativized to a specific reference frame. A statement about an event is only logically coherent if it includes the observer’s relative motion.

Quantum mechanics introduces a further complication: the observer. What appears in quantum physics cannot be fully specified apart from the act of observation. Classical physics treated both time and observation as effectively independent variables. It also assumed that the limits of measurement were primarily technical—that greater precision would simply yield more accurate access to an already determinate reality. What I am trying to map here is the way paradigm shifts in science have quietly altered the terrain of our common assumptions about reality. In quantum mechanics, observation is no longer merely a passive report on what is already there; it becomes part of the conditions under which what appears can be described at all. Simply put:

From the classical view: The observer is a detached “spectator”. Measuring a system reveals properties that the system already possessed in secret.

The Quantum Reality: The observer is a dynamic “participator”. Through the Observer Effect, the physical act of measurement forces a wave function to collapse into a specific, localized reality.

The Logical Impact: A quantum system in superposition does not possess definitive classical properties (like a precise position and a precise momentum) prior to measurement. The property itself is dependent on the experimental apparatus chosen by the observer. Let’s look at a few examples of this:

In the famous thought experiment of Schrödinger’s cat, a cat is locked in a box with a radioactive atom, a radiation detector, and a vial of poison. If the atom decays, the poison is released and the cat dies. Under the older classical view, the cat inside the closed box is either fully alive or fully dead; our ignorance is merely human ignorance. When we open the box, we simply discover what was already the case. Under the quantum view, however, before the box is opened the cat is in a superposition—a state of combined probabilities. To the observer outside the box, the cat exists as a wave of probability: neither definitively alive nor definitively dead. The moment an observer opens the box, that observer becomes part of the system, and the wave of probability collapses into one concrete outcome: a living cat or a dead cat. The cat is never alive and dead to the same observer in the same setup. To the outside observer with the box closed, it is a probability wave. To the observer who opens the box, it is a definite state.

This paradigm shift upends classical objectivism—the idea that the universe is made up of hard, fixed objects existing independently of us. Instead, physics points toward a reality defined by relations and contexts. Reality becomes relational rather than absolute. In classical physics, properties such as speed, position, and existence belonged entirely to the object. In quantum physics, a property is not simply something an object has; it is something that occurs in interaction with a measuring apparatus. A particle, for example, does not possess a precise location in the classical sense until it is measured. In that sense, reality is disclosed in interaction. This is the end of the passive observer. We do not look at the universe without affecting it; every measurement is an intervention. Humanity is not standing outside nature looking through a glass window, but is woven into the physical systems it studies. The ontological shift is from things to possibilities. At its deepest level, the universe is not made of tiny billiard-ball particles, but of fields of potential and mathematical probability. Matter behaves like solid, deterministic substance only at the macroscopic scale. What, then, does this do to classical logic and noncontradiction? Schrödinger’s cat offers a useful test case.

In classical logic the cat is either alive or dead. The cat must be either definitively alive or definitively dead inside the closed box. If quantum mechanics claims the cat is both alive and dead simultaneously, it violates classical logic.

Under this revised logical framework, before we open the box the cat is in a unified superposition. After we open the box, the cat is in a single, collapsed classical state (alive or dead). Therefore, truth values are indexed to the experimental boundary. However, there is a resolution of these radically different assumptions. The cat is never alive and dead within the same setup. To the closed box setup, it is a single probability wave. To the open box setup, it is a classical certainty. No contradiction exists for the open box. But this comes at the cost of abandoning classical certainty. Just for kicks let’s take this further into just a few contemporary interpretations.

In the Copenhagen Interpretation a quantum system does not possess physical properties until it is measured. The superposition wave function is merely a mathematical tool to calculate probabilities. So noncontradiction can be preserved strictly through operationalism. It is logically meaningless to speak of the cat’s state prior to measurement. Contradiction is avoided because the law is only applied to actual measurements, never to unobserved possibilities. A definitive measurement always yields a single, non-contradictory result.

In the Many-Worlds Interpretation the wave function never collapses. Instead, the act of measurement causes the universe to branch. In this way noncontradiction is strictly preserved through physical indexing. The contradiction is resolved by separating the states into different physical realities. The cat is alive in Universe A and dead in Universe B. Because the two states do not coexist in the same universe, the law of noncontradiction remains perfectly intact within each independent branch.

In Einstein’s view called objective realism the universe possesses definite, observer-independent properties. Quantum mechanics is simply incomplete and fails to show the “hidden variables” determining the outcome. Noncontradiction is strictly preserved through classical absolutism. This view rejects the notion that the cat is ever in a literal, physical state of superposition. The cat is always 100% alive or 100% dead inside the box, exactly as classical logic demands. The probability wave is merely a reflection of human ignorance, not a reflection of fundamental reality. There are many more interpretations that I go through in my book. This dogged determinism to preserve classical logic and go to great lengths to do so in contemporary philosophy is called positivism.

Long before the positivism movement had a name, its foundations were laid by British empiricists, 17th to 18th century, like David Hume, who argued that all factual knowledge must come from sensory experience. During the French Enlightenment, the term “positivism” was initially used by French social theorist Henri de Saint-Simon, who acted as Comte’s early mentor.

Classical positivism ranges from the 1820s to the 1880s. In 1822, Comte published Plan of the Scientific Operations Necessary for Reorganizing Society, helping launch the movement. In 1842, he released his monumental multi-volume work, Course of Positive Philosophy. Comte argued that human history progresses through three distinct stages:

  1. Theological: Explaining the world through gods and magic.
  • Metaphysical: Explaining the world through abstract philosophical ideas.
  • Positive: Abandoning speculation to focus strictly on observable, scientific facts.

Logical Positivism ranges from the 1920s to the 1930s. This is the specific wave that directly intersected with the birth of quantum mechanics. In 1924, a group of physicists, mathematicians, and philosophers formed the Vienna Circle, led by Moritz Schlick. They updated Comte’s ideas by introducing formal mathematical logic. They declared that any statement that cannot be verified by sensory observation or mathematical definition is completely meaningless. This directly inspired Werner Heisenberg to reject unobservable electron orbits and construct his quantum formulas purely out of measurable data.

Positivism is a philosophical system stating that authentic knowledge can only be derived from sensory experience, empirical observation, and logical or mathematical treatment of such data. It absolutely rejects metaphysics. It completely rejects assertions about reality that cannot be directly verified through experiment, dismissing them as meaningless or “unscientific.”Scientific theories are not seen as descriptions of “objective reality behind the scenes,” but rather as useful mathematical tools (instruments) to predict observable data. The development of quantum mechanics was deeply influenced by logical positivism, specifically through the rejection of classical concepts that could not be directly measured. In 1925, Heisenberg formulated matrix mechanics by discarding all classical notions of unobservable particle trajectories or internal electron orbits. He argued that because we cannot observe an electron between its energy states, science should strictly restrict its math to measurable quantities, such as the frequencies and intensities of light emitted by atoms. As the leader of the Copenhagen school, Bohr insisted that science does not describe nature “as it is,” but rather what we can say about nature based on our experiments. He maintained that asking what a photon is doing before it hits a detector is a logically meaningless question, as there is no empirical verification possible outside of a specific experimental setup. Wolfgang Pauli famously used positivist criteria to dismiss unprovable theories, famously coining the phrase “not even wrong” for hypotheses that could not be tested.He fiercely defended the view that physical reality cannot be detached from the specific observer and measurement apparatus, mocking Einstein’s quest for an independent, hidden reality.John von Neumann and Paul Dirac stripped quantum mechanics of visual or physical analogies, reducing it to a pure axiomatic mathematical framework.In this view, the wave function is not a physical “thing” rippling through real space; it is simply an abstract tool used to calculate the precise probabilities of macroscopic laboratory measurements.

Albert Einstein’s relationship with positivism was complex: he used positivist methods to invent the Theory of Relativity, but strongly rejected positivism later in life, calling it an “untenable” philosophy. When the developers of quantum mechanics used positivism to justify their new theories, Einstein fought back. His disagreements focused on several key principles:

  1. Rejection of “Esse Est Percipi” (To Be is to be Perceived)

The Positivist View: If a property cannot be measured, it does not exist. The state of a particle before observation is a meaningless question.

Einstein’s Counter-Argument: Einstein dismissed this as a revival of George Berkeley’s old idealistic philosophy. He famously mocked the idea by asking colleagues if they genuinely believed the moon was not there when nobody was looking at it.

His Position: Reality exists objectively, completely independent of human awareness or laboratory equipment.

  • The Purpose of Physics: Prediction vs. Comprehension

The Positivist View: The goal of science is not to describe “ultimate reality,” but to build mathematical formulas that correctly predict the outcomes of laboratory experiments.

Einstein’s Counter-Argument: He argued that this reduced physics to a mere utility tool.

His Position: The true goal of science is to understand how the physical world operates when we are not looking. He stated that predicting pointer readings on laboratory meters without a real narrative explaining the underlying physical mechanisms was intellectually empty.

  • The Rejection of “Unobservable Entities”

The Positivist View: Early positivists, like Ernst Mach, went so far as to reject the existence of atoms because no one could see them directly.

Einstein’s Counter-Argument: In 1905, Einstein mathematically proved the existence of atoms using Brownian motion. He noted that positivism wrongly condemned theoretical thinking precisely at the moments where creative speculation was necessary to uncover hidden structures.

His Position: Concepts cannot be derived purely from sensory data. Human beings must use their imagination to invent abstract mathematical concepts (like curved spacetime) to explain the hidden clockwork of nature.

  • Determinism and Strict Causality

The Positivist View: Because quantum mechanics can only predict the probabilities of where a particle will land, the universe is fundamentally random. Causality is an unobservable, outdated metaphysics concept.

Einstein’s Counter-Argument: This prompted his legendary declaration that “God does not play dice with the universe.”

His Position: Just because our current theories are limited to statistics does not mean nature itself is random. He believed that the statistical nature of quantum physics proved it was simply an incomplete theory, hiding a deeper, fully deterministic reality underneath.

Estimates are that 35% to 42% of physicists are strict positivists and favor the Copenhagen Interpretation. They believe that physicists should only describe what can be measured. Pragmatic positivists make up 30% to 40% of quantum physicists. While not identifying as philosophers, they follow a fundamentally positivist culture nicknamed “Shut up and calculate.” They believe that if the mathematical formulas yield highly accurate predictions for smartphones, lasers, and quantum computers, then arguing about “what is actually happening inside the box” is a waste of time. Anti-positivists make up 25% to 35% of physicists. They completely reject positivism and side with Einstein’s view that physics must describe an objective, observer-independent reality. However, they are deeply fractured into opposing theories:

1. Many-Worlds Realists (~15% – 18%): They believe the wave function is a literal, physically real object that never collapses. They avoid the observer paradox by calculating that the universe physically splits into parallel realities during every interaction.

2. Pilot-Wave / Bohmian Realists (~7%): They believe particles are real and have exact, definitive tracks at all times (just as Einstein wanted), guided by a hidden, non-local quantum wave.

While 20th-century philosophy largely moved beyond logical positivism, quantum mechanics has arguably kept it alive in practice. If one combines explicit defenders of the Copenhagen interpretation with the pragmatic “shut up and calculate” culture, a large portion of modern quantum physics remains operationally positivist. What matters here is not merely that logic has been preserved, but that it has been repeatedly reformulated in order to preserve noncontradiction across changing scientific paradigms.

It seems to me that common sense rests on two closely linked assumptions. First, we place deep trust in perception, especially sensory perception—the conviction that seeing is believing. Second, logic depends heavily on that trust. To doubt the senses, then, is also to unsettle logic and its foundational commitment to noncontradiction. Yet the history of thought suggests that logic itself has shifted through major paradigm changes, and many of those shifts appear motivated by the effort to preserve noncontradiction under new conditions. Once perception is understood as mediated by context—and once context is understood as dependent on the observer—the classical notion of shared sensory certainty begins to weaken. One observer may register results that differ from another’s, even in tightly controlled experiments structured by probability. If so, what classical science meant by “context” may no longer be adequate. The question, then, is how this transformation bears on our understanding of logic itself.

Once the law of noncontradiction shifts from meaning that contradictory propositions cannot both be true “in the same sense and at the same time” to meaning that different observational results may both count as true within different observational contexts, the notion of identity itself becomes more difficult to secure. By identity, I mean the problem of what still counts as the same when results vary with the conditions of observation. Sameness can no longer simply mean the same observed result. At best, under highly controlled repetition, we can identify a structured range of possible outcomes. I am not claiming that classical observation or noncontradiction is therefore false. My point is narrower: once we move between these very different contexts, it becomes strained to speak of sameness in the old sensory and logical sense. And if positivists resist any appeal to a reality “behind” sensory experience, empirical observation, and formal treatment of data, then one must ask whether a concealed metaphysical commitment is already at work in the effort to hold classical and quantum observation together under one continuous notion of noncontradiction. Are we, in effect, bending history to fit a positivist dogma? Is there a hidden metaphysics within the very appeal to sensory experience, empirical observation, and formal reasoning that continues to sustain noncontradiction?

These historical efforts to preserve a coherent sense of noncontradiction may themselves reveal a metaphysical inheritance that positivism officially denies. A positivist would resist that description, of course. Yet what if logic itself—the supposed bedrock of truth—has been stretched through an ongoing series of conditionals and contextual revisions, all while still being presented as the same noncontradiction? At that point, one may reasonably ask whether positivism rests on its own act of faith: a faith in perception and in the continuity of logic across ever-changing contexts. If these repeated adjustments continue to function like metaphysical commitments, then perhaps they are metaphysical commitments, whether acknowledged as such or not.

Some still hold, almost religiously, to the hope that a future discovery will restore classical noncontradiction in the ordinary common-sense form of “what you see is what you get.” Yet if quantum observation has taught us anything, it is that such a restoration would require considerable conceptual gymnastics. Our language and intellectual history have certainly preserved a provisional sense of truth as noncontradiction, but that preservation has not been simple or cost-free. Scientists themselves have often remained deeply ambivalent about metaphysics. One need only recall Isaac Newton’s simultaneous involvement in physics, biblical literalism, and alchemy. However committed positivists may be to purging metaphysics, the ideal of absolute truth remains difficult to exorcize.

What we need to move beyond, then, are both the exhausted pretensions of inherited metaphysics and the opposing fantasy of scientific purity. On one side stands a rationalist totalism expressed as cumulative, progressive, and collective truth; on the other, the irrationalism of the isolated tragic hero. Both now appear inadequate. The conceptual habits inherited from classicism, along with the provisional structures built to preserve them, have become obstacles rather than aids to survival. Even classical science contains both heroic and collective elements: the figure of the individual genius, such as Einstein, and the accumulation of shared knowledge through paradigm shifts. But that inheritance now produces desperation in both its defenders and its opponents, especially where quantum theory is forced back into categories it increasingly resists. This tension is one of the reasons that led me to write Quanta, Alterity, and Love.

This returns us to the point from which the essay began. The struggle over logic, observation, and metaphysics is not an abstract dispute detached from history; it is bound up with the older human tendency to organize meaning around two exhausted poles: the heroic individual and the sacred or collective whole. What appears in modern politics as the glorification of the strongman or the idealization of collectivity has its analogue in our intellectual life as well. In both cases, thought seeks stability in a form of mastery—either through the self-enclosed power of the individual or through the redeeming authority of the whole. My claim is that both inherit the same classical desire for grounded certainty, and both now show signs of exhaustion. If quantum theory exposes the limits of that inheritance at the level of logic and ontology, then the larger question is what kind of human orientation remains once those inherited forms no longer suffice.

Both the heroic and the collective have carried human survival to this point, yet both now threaten it. Quantum physics, in my view, is one sign that something fundamental has gone wrong in the conceptual structures we inherited. The anxiety some physicists display when confronted with the inadequacy of classicism suggests how deeply those structures still govern our imagination. Their efforts to preserve classical metaphysics and classical logic at all costs can resemble a kind of intellectual reassembly: an attempt to stitch together a failing world-picture from incompatible parts. Beneath both individualism and collectivism there remains the same rudimentary metaphysics of the thing—an entity assumed to be reducible to place, time, or deterministic law. In that framework, the self appears as a discrete object, however socially embedded, and this produces a deep alienation at the level of ontology. What our exhaustion calls for, then, is not simply reversal or reform, but a movement beyond these inherited forms.

This beyond neither affirms nor simply negates individualism or collectivity; it treats both as historically exhausted possibilities. The exhaustion lies in the repetition of a “me” whose horizon is still self-preservation, self-expansion, or self-justification at the expense of the other. In that sense, the human drama begins to resemble Sisyphus: the endless return of the same effort, the same burden, the same failure. Nietzsche can recast that burden heroically; modern culture can aestheticize it, even make companions of horror. But none of that escapes the underlying exhaustion. What is required is growth beyond our inherited evolutionary and metaphysical paradigms. Here the other is no longer understood as another version of myself, nor as something to be absorbed into the collective. In Levinasian terms, the other appears as radically other, irreducible to my categories, resistant to every attempt at homogenization. To encounter the other in this way is to enter an asymmetric relation that unsettles the old opposition between individual and collective and opens another path altogether.

The other cannot be assimilated either to the isolated individual or to the collective whole. To recognize the other is to confront the limits of the self and of every “we” built in its image. Levinas names the background of this confrontation the “there is,” the incessant murmur of existence itself, the fray from which the ego, along with its concepts and identities, tries to withdraw. What remains after the exhaustion of our present metaphysics is not a triumphant new system, but an ethical demand. The future, if there is one, depends on the self’s capacity to face the other without reducing that other to sameness, utility, or inclusion within a totalizing order. The asymmetry of the other places me under obligation before I can master it conceptually. For Levinas, this ethical claim is not secondary to metaphysics; it emerges precisely where metaphysics fails. That is why responsibility, rather than heroic self-assertion or collective absorption, becomes the only adequate response to radical alterity. This conviction animates my own work and shapes what I have tried to think through in Quanta, Alterity, and Love. Levinas is most powerful not when turned into another metaphysical position, but when read as the interruption of every such position that would reduce the other to thought, presence, or possession. What remains is not a new system to inherit, but an irreducible responsibility: before truth, before ontology, before every order I would build to secure myself, I am already answerable to the other even before I can name myself as “me.”

Language, Branding, and the Physics of the Unspoken

This post unfolds as a philosophical duet between myself and Microsoft Copilot, whose bolded summaries serve as both synopsis and counterpoint. In the spirit of Levinasian dialogue, what follows is not a single argument but a layered composition—my voice and Copilot’s in creative tension, sometimes converging, sometimes challenging, always in pursuit of meaning.

Figures like Trump, Lenin, Hitler—savvy or not—intuitively understood something chilling: language isn’t about truth. It’s about use. It doesn’t have to mean; it has to work. If it persuades, evokes, incites—then it’s done its job. Language becomes a hammer—not just for nails, but for heads.

Branding, then, is the intelligent weaponization of language’s emptiness. It bypasses meaning in favor of function. It sells you your own ideas, shrink-wrapped.

So What’s Left?

If language can’t tell the whole truth—if it obscures more than it reveals—are we doomed to nihilism?

Not necessarily. Levinas suggests that truth begins where language fails: in ethics. In the face of the Other. In the moment where we cannot speak but must respond. Perhaps the real “theoretical physics” we need now isn’t just quantum—it’s a physics of relationship, of responsibility.

Where logic ends, perhaps values begin.

Language, Branding, and the Physics of the Unspoken

Here is Chat’s synopsis of the topic:

One of the enduring challenges in both Continental and Analytic philosophy is the problem of language. In my book, Quanta, Alterity, and Love, I explore how quantum physics compounds this issue, confronting not just classical physics but the very way language forms our notions of “reality.” Language isn’t neutral—it’s the product of history. It binds us to provincial values, binary thinking, and a need to make everything account-able, knowable, grasped.

This drive to totalize renders anything outside language—what Levinas would call radical alterity—as threatening or meaningless (I would phrase this as, “This drive tends toward totalization where even the ‘outside’ is still within the context of language”. In Western metaphysics, “being” is the assumed ground. Is-ness becomes the unquestioned foundation. Yet quantum theory fractures this ground. Everett’s “Many-Worlds” interpretation, for example, doesn’t describe parallel universes, but rather worlds within worlds, irretrievable and fundamentally incompatible. These are not anomalies in our model—they are disruptions of the model itself (or perhaps modeling itself). And language, bound by provincial convention, struggles to cope.

This is where the hyphens come in—not just stylistically but philosophically. They mirror the inescapable stutter in meaning, the repetition, the fracture. We try to stitch together the inconceivable through familiar symbols. Words like “reality,” “meaning,” and “truth” carry expectations, yet quantum physics turns them inside out (yet questions posed in Levinas and quantum physics loom spookily (in Einstein’s terms).

Even our categories of good and bad—our values—are filtered through these linguistic binaries. Reality is assumed to be self-evident; its denial is (contemporarily) labeled spiritual, delusional, Godless. All difference becomes subsumed.

And that leads to the concept of convention. I use “provincial” not as narrow-mindedness but as regional identity—language is native, local, embodied. It forces us into “us vs. them” because it cannot help but fall toward life as my life. It excludes excess. Levinas describes this as the violence of totalization: the reduction of the Other to the Same.

History offers countless examples of cultural myths rising, persisting, and fading. Even “Being” itself is historical. And here, again, quantum theory offers a jolt: what if “is” no longer is? (Can that even be thought without a hint of the ludicrous?) What if the most basic metaphysical commitment is destabilized from the subatomic up? (This sentence is still cloaked, garbed in a pseudo form of ‘realism’ as if the subatomic is the true beginning and end the ‘most basic metaphysical commitment albeit ‘destabilized’. Could the ‘destabilization’ be better thought as unrecoverable in language? …problematic as well since language must be used here even in its critique…language is the alpha and omega of totalization…in Derrida’s deconstruction unable to undue itself, its knot…the Gordian Knot?) 

Yet scientists in practical quantum research often resist these implications. Many dismiss them as “mere philosophy,” wanting a return to classical security. But theoretical physics—even the kind that doesn’t “pay the bills”—has birthed the very revolutions that keep science progressing. (I would prefer my phrasing later in this regard.)

And philosophy has its own pressures. Schools of thought, traditions, the economics of academia—these shape inquiry just as much as data and logic. In both fields, there is a tendency to smooth over excess, to conform. (Ditto on the previous comment…)

Which brings us to the title: “The Branding Expert.”

The genius of Donald Trump—if one can call it that—has little to do with intellect and everything to do with intuitive manipulation. He recognized, as did Lenin, Hitler, and a legion of marketeers, that language need not convey meaning. It need only work. It is a tool, and like any tool, it can build—or bludgeon. This is branding: the weaponized reduction of language to utility. The appeal to “plain-‘ol-common-sense” is often the grave of nuance and alterity.

Language becomes marketable. And when values are commodities, capitalism and provincialism become close cousins. Yet these systems—language, capitalism, history—can never absorb radical excess. They cannot contain the widow, the orphan, the stranger. For Levinas (and for me), this is where ethics begins: not in identity, but in homelessness, in the unaccounted-for Other.

Quantum theory and Levinas converge here. Both lead us to a crisis of containment. Not to nihilism, but to an end of language as a totalizing force (I prefer something more akin to language as access to awe and wonder but the totalizing aspect is certainly there as well.) This isn’t about collapsing into chaos—it’s about recognizing the limits of our categories and the ethical rupture that exceeds them. (I might phrase, “This isn’t about collapsing into chaos” as, “This is about collapsing into disorder.” Chaos in what Chat is implying is understood in the totalizing. binary form of disorder, as antithetical to order – to thesis. This is not what chaos theory is in quantum physics nor what I mean by chaos as an unrecoverable excess to this binary duality…order/disorder.)

Could it be that we are not thrown from Being, but from excess? That truth emerges not from systems, but from the interruption—the face we can’t explain, the world we can’t recuperate? (nice)

The next part has Chat’s heading summary in bold, and my original text is not bolded below.

Language Isn’t What You Think It Is

Language is not a transparent tool—it’s a historical constraint that shapes reality. Western metaphysics demands “is-ness,” enforcing binaries that reduce radical difference to noise. Levinas challenges this with the notion of unaccounted-for excess: the Other that language can’t totalize.

One of the great lessons Continental Philosophy has brought us to and even Analytic Philosophy has been grappling with for the last century is the problem of language. In my book, Quanta, Alterity, and Love, I dealt with these notions in depth. I drew parallels with this basic philosophical problem and the radical alterity quantum physics brings to our conventional notions of ‘reality’. In science we use the language of ‘theory’. ‘Fundamental’ physics in quantum ‘theory’ is not just a challenge to classical physics but goes far beyond that to radically infringe on our conventional and fundamental notions built into language. Language is the product of history.

In my book I dealt with binary dualisms which set a stage in which any excess already gets accounted for, explained, understood, in its most radical form as negativity. There is a kind of lived-glue which must associate radical ambivalence with values – either pro or con. For example, we think of ‘reality’ not just as a concept but as a self-evident demand. As such it gets bonded to context…meaning. And the negative, to deny reality, must be hocus-pocus, sleight of hand, metaphysical, spiritual, Godless – empty and devoid of ‘real’ meaning. All these binary oppositions provide a kind of ‘lived momentum’ which totalizes.

Convention, Provincialism, and the Birth of Meaning

Language emerges from region and necessity—it demands locality. What we call ‘self-evident reality’ is shaped by provincial boundaries that exclude what cannot be assimilated. Levinas warns that this is where language becomes violent: it reduces the Other to the Same.

In practice this arises as ‘us and/or them’. This brings me to why language must exist in this form of convention. Convention is the product of provincialism, of region and locality. Let me add here that by provincial I do not mean narrow-minded. I really want to bring out the regionality of the word provincial. Language must reflect nativity. Our lived-body puts a demand on us to be local, to fall to earth, to prolong life as my life. The classical world, the self-evidence of God, of classical physics and science must become ‘innate’. It forms boundaries which, by the decree of language itself, cannot be violated. Any excess must be taken-account-of, totalized as Levinas would tell us.

Anyone who seriously studies history will gain a deep appreciation for how cultural myths come into being, persist in being, and then expire. Even the very notion of Being is already a necessary demand.

Quantum Physics and the End of “Is”

Quantum physics doesn’t just challenge classical mechanics—it fractures the metaphysical foundation of is-ness. The Many-Worlds interpretation presents irretrievable realities, irreconcilable with historical ontology. Language repeats and stutters—yet cannot grasp this rupture.

Being is. Is-ness is certainly at the root of Western metaphysics. Is-ness has survived the test of time in the West. I cannot speak of the East because I have not studied it in depth. However, at the heart, the very odd essence of quantum physics is the question of ‘is-ness’. Is-ness is precisely what must come to the fore of consciousness.

For later, take note of how the last few sentences must always reiterate and amplify the very concept of is-ness. Whatever else, quantum physics must ‘be’ the collision of is-ness within language itself, already driven from historic, provincial values. Quantum physics poses a fatal blow to is-ness. For example, even today, one of the most dominant theories of fundamental quantum physics is Everett’s interpretation of Schrödinger’s quantum wave function called the ‘Many-Worlds’ theory. “Worlds” is an unfortunate and necessary term in this case. The Many-Worlds theory is not ‘parallel universes’. It is better thought of as worlds-within-worlds. And these worlds ‘are’/’must be’ ‘eternally’ irretrievable, unable ‘to be’, to be recuperated. I apologize for all the hyphens, but they are there to illustrate inescapable repetition in language. These worlds put the most fundamental notions of time and space into a radical and extreme question.

Scientists and Philosophers: Collusion with Convention

Both science and philosophy have institutional pressures—economic, ideological, academic—that lead to conformity. Even theorists risk being ignored unless they serve convention. Radical ideas are often neutralized by the very systems that claim to support inquiry.

The juxtaposition here is what current history retired from previous history as “metaphysics.” Yet, quantum physics clashes with this historically retired and dis-imbued notion. It cannot be the retrieval of metaphysics. Therefore, it must stand before us as a radical alterity. As such it puts into question values, provincialism, classicism and more importantly, just plain-‘ol-common-sense. Levinas might call this ‘unaccounted-for excess’.

Working physicists in grant-funded, practical applications of quantum physics are averse to such distinctions. They vehemently want to squelch such ‘speculations’ as mere philosophy. But this is not a division between science and philosophy as conventional thinking dictates. The real distinction here is between ‘theoretical physicists’ (not named philosophical) and practical physics. Let’s get down to brass-tacks. Theoretical physics does not pay the bills. However, there are theoretical physicists in quantum physics such as Einstein, Bohr, Schrödinger, and many others most folks are unacquainted with. This is the conundrum and nag-fly of working physicists who find the unescapable need to once again bring physics and science to its glory days.

💡 Branding as the Weaponization of Language

Trump, Hitler, Lenin—whatever their ideologies—recognized that language wasn’t about meaning, but effect. Branding is the intelligent form of manipulation: the reduction of thought to tool. It exploits language’s utility at the expense of its ethical depth.

So, what does “The Branding Expert” allude to in the title of this discussion? I believe that this is the only real talent that Donald Trump has—brains be damned. Even a two-year-old can innately find ways to manipulate. This takes no real brains but only tenacity and determination. However, branding and marketing are the intelligent forms of manipulation. There is even real science behind marketing.

Trump, Lenin, and Hitler are among those most notable in what they intuited early on. These folks and marketeers recognize that language is, in their opinion, not a matter of philosophy, science or meaning but simply a tool. Perhaps analogously in some regards, they reckoned that language was practical, regional, and conventional. As such, it was really a device—no more, no less. Language is a tool. The interesting thing about a tool is that it could have been devised to drive in nails, but it can also be used to hit someone over the head with—Maxwell’s silver hammer.

So, the real value in language is its use-value (to coin Marx from another context). Along with this, they clearly perceived that ideas could have subtle or even radical contextual twists—malleable associations. These folks are masters of picking your pocket to sell you your own wristwatch…and it works.

Ethics Beyond Home: Levinas and the Termination of Totalization

Both quantum theory and Levinas reject the comforts of “at-homeness.” Ethics begins where certainty ends: in the face of the Other, in language’s failure, in the unrecoverable rupture of history. The future lies not in identity—but in radical excess.

When values can be bought and sold on the open market for certain people’s gain, we find, at the least, one path of capitalism. And just as much as provincialism is the basis of language, history, locality, etc., capitalism (previously incarnated as religion) is also its necessary cousin. But all this is the death shroud of radical-excess, unaccounted-for, alterity which finds no home in language.

This is where theoretical quantum physics and, I believe, Levinas, would bring us. Both bring us toward a reckoning—a reckoning which cannot find a home: a sojourner, a widow, an orphan—ethics not founded on at-homeness but homelessness. For Levinas and me (and many others), the conditions of the poverty of language, provincialism, totalism must meet up with an end—an exhaustion—of history which does not end in nihilism but in values.

Values in this sense are not drawn from shadows and illusions of language and history but from their termination in the face of the other. Levinas calls this radical alterity. I believe that Levinas even wants to bring us to an abyss, a kind of chaos which is not taken as disorder. This chaos is the termination (terminus) of the absolute self, of language and its adequations, totalizations, of province. The self has no home in classicism, determinations of history. Could it be that we are thrown not from Being but from radical alterity, from unaccounted-for excess? These are the topics I pursue in my book on quantum physics and philosophy.